Property marketing across CEE

Strategic marketing that positions commercial properties for the right audience across Central and Eastern Europe.

Our marketing teams combine local market knowledge, creative expertise and cross-sector real estate experience to help clients attract the right tenants, buyers and investors.

PROPERTY MARKETING APPROACH

Positioning That Performs


Independent marketing advice grounded in current market evidence and deep local expertise. Our approach combines data-driven positioning with creative execution, helping clients present assets in a way that resonates with the right occupiers, buyers and investors from day one.

Property Marketing services

Property Marketing services

Marketing Strategy

Defining positioning, target audience and go-to-market approach tailored to the asset and its competitive set.

Brand & Identity Development

Creating scheme names, brand identities and visual concepts that give properties a distinct market presence.

Marketing Collateral

Producing brochures, presentations, floor plans and digital assets that support leasing and disposal campaigns.

Digital Marketing & Web Presence

Building property websites, digital campaigns and online listings to reach a wider pool of prospects.

Signage & On-Site Presentation

Coordinating hoarding, signage and show-space presentation to strengthen first impressions on site.

Campaign Management

Managing multi-channel marketing campaigns across leasing, disposal and pre-let phases, tracking performance throughout.

PROPERTY MARKETING EXPERTISE

Property Types We Market

office valuation page

Office

Marketing campaigns positioning office space for corporate occupiers and investors.

industrial_logistics_warehouse_truck

Industrial & Logistics

Marketing support for warehouse and logistics assets targeting operational occupiers.

residential

Residential

Campaign strategy and sales marketing for build-to-rent and build-to-sell residential schemes.

retail

Retail

Marketing for shopping centres, retail parks and high-street units targeting retailers and investors.

hotel

Hotels

Positioning and marketing support for hospitality assets and development opportunities.

Mixed-Use

Coordinated marketing strategy for schemes spanning multiple asset types and audiences.

LOCAL PROPERTY MARKETING EXPERTS

Speak to our property marketing experts

Nevena Martinovic
Nevena MartinovicSerbia, Head of Marketing & Research+381 627 112 26Nevena.Martinovic@iopartners.com
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Natalia JavorkovaSlovakia, Marketing Manager+421 947 903 383Natalia.Javorkova@iopartners.com
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Petr MíkaCEE Digital Marketing Lead+420 739 296 621Petr.Mika@iopartners.com
Contact us

For multi-country capital markets instructions, our CEE team will connect you with the right local experts.

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FAQ

Property marketing questions, answered

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